About Me

I started making silly little vlogs back in middle school — nothing fancy, just moments I wanted to remember. I didn’t know it then, but that was the beginning of everything. I fell in love with telling stories, capturing feelings, and creating things that made people feel something.

It makes sense in hindsight. Creativity has always been in my blood. My grandpa was a professional artist. My mom? A pianist, singer, and dancer. My dad worked in advertising, dabbled in film, and was a DJ. I grew up around music — guitar, drums, piano — but it wasn’t just about the instruments. It was the rhythm of expression that stuck with me.

I came to college in 2022 thinking I’d study finance. But somewhere along the way, I stumbled into the world of marketing and communications — and something clicked. I saw how strategy and creativity could work together, and how storytelling could be both an art and a career.

In 2023, I started a photography business and ran it until 2025. It taught me a lot — about branding, working with clients, and trusting my own eye. But eventually, I realized I had more to offer than just photos. So I shut it down and pivoted. Now, I focus on what I’m truly passionate about: blending media — from visual storytelling and graphic design to writing, communications, and marketing.

Today, I work across many mediums, but all my work centers around one thing: connection. Whether I’m creating a brand kit, editing a video, designing a flyer, or writing a strategy doc — I’m always thinking about the people on the other side of it. How it’ll make them feel. How it might stay with them.