The Bishop Law Group

Overview

The Bishop Law Group had never had an in-house marketing team before. As their first marketing intern, I was responsible for building their digital presence from the ground up. My work focused on social media content, brand visibility, and client outreach.

My Role

• Created daily content for Instagram, Facebook, and TikTok

• Designed graphics for holiday posts, legal tips, and Q&A content

• Launched TikTok content strategy, including meme-based videos and lawyer intros

• Wrote and organized marketing documents and brand guidelines

• Promoted attorneys through tailored posts to build trust with potential clients

• Contributed to SEO strategy and email campaign development

Challenges

Starting from scratch meant building systems, voice, and audience trust all at once. It was my first industry role, but I navigated the pressure by leaning into strategy, testing formats, and refining based on performance.

Results

• Boosted web traffic by 20% through SEO and social media

• Increased conversion rates by 15% through targeted campaigns

• Helped the firm establish a recognizable and consistent brand voice online

• Expanded content from zero to a full library of templates, video scripts, and strategy docs

Tools

Canva · Meta Business Suite · Final Cut Pro · Mailchimp · Google Analytics

Reflection

This role taught me how to build a marketing presence from the ground up. It shaped how I approach content planning, design, and strategy—especially when resources are limited and expectations are high.