Overview

At MACAB, I helped improve outreach and communication for Alzheimer’s research projects focused on underserved communities. My role was to make sure our messaging was clear and accessible.

My Role

• Developed outreach strategies for multiple research projects

• Reviewed marketing materials to ensure clarity and cultural sensitivity

• Served as a student representative on the board to connect researchers and the community

• Wrote marketing documents and communication plans

• Updated website content and created Eventbrite listings

• Worked with the media team on PR strategies

Challenges

Making complex research easy to understand and relevant for diverse audiences was a key challenge. I worked closely with board members and the media team to refine messaging and tell clearer stories.

Results

• Helped shape outreach for important Alzheimer’s projects

• Improved marketing materials for better clarity and inclusion

• Supported stronger community engagement through events and communication

Tools

Microsoft Office · Eventbrite · Website CMS · Media Collaboration Tools

Reflection

This internship taught me how important precise and sensitive communication is in healthcare outreach. It reinforced that good messaging is key to connecting research with real communities.